A shortage of skilled labour and growing competition on the employer market are increasingly presenting companies with challenges. If you want to stand out or score points with your own employees, you need to break new ground. Gamification is one way to strengthen employer branding.

Employer Branding

A playful approach was also called for at Swiss Life Asset Managers when it came to anchoring the company's purpose and strengthening cooperation between the countries. The international quiz and competition was open to all employees at 22 locations.

We developed the following for the online game:

  • Concept
  • Visual design
  • Development and editing of the question catalogue
  • Intranet message for the announcement