freeME is the digital vested benefits solution of the two cooperation partners Glarner Kantonalbank and the Liberty Freizügigkeitsstiftung foundation for vested pension benefits. We created the overall branding for the new online product – from the naming to the entire visual brand presence.
Naming
and Branding
The innovative and cost-effective investment platform for vested benefits is aimed at all those on the verge of a new phase of life – sabbatical, maternity, self-employment!
It was precisely this spirit of optimism that we wanted to do justice to with the brand. The name freeME says it all. The brand appears vibrant, cheeky and self-confident!
What we realised for freeME:
- Branding and naming
- Brand booklet
- Basic texts
- Short videos and explanatory video
- Social media posts
- Banners and online ads
- Print advertisements
- Sales presentation
- Sales folder with fact sheet
- Sales booklet
- Gadgets: Rubik’s Cube and logoloop
- Trade fair presentation
- Website: Texts and layout
