Various communication tools have to be created around a company’s annual financial statements: Annual Report, Equity Story and Investor Presentation as well as a Letter to Shareholders, Online Publications, the Invitation to General Meeting, etc. Nowadays it is no longer just a question of publishing a publication in print. Companies must make skilful use of all available channels of communication.
We realised the current annual report for Glarner Kantonalbank. It focuses on the very good financial result and many trend-setting projects. In image and sound, five employees also report on the benefits and challenges of the new, flexible “Kool Work” workplace concept. The result is a wide mix of different personal stories, a modern way of working and a true culture of trust.
The annual report included these measures:
- Comprehensive business report in print
- Short form in print and shareholder correspondence
- Publication online
- Social media posts
- YouTube videos