For the police, we developed the national prevention campaign #watchout. The aim of the campaign was to make credit or debit card holders aware of the most common types of fraud when shopping online.
The four-language campaign took place mainly on the web and social media – with online ads, banners, videos and various posts. At the same time, the police corps throughout Switzerland drew the attention of the public to the issue with flyers, posters and street campaigns on site.
#watchout is a campaign that was created as part of the Card Security prevention project.
What we did for the #watchout campaign:
- Campaign development
- Planning and project management
- Campaign videos
- Online campaign
- Social media campaign
- Media work