The national police prevention campaign against phishing etc. focuses on the most common fraud schemes around debit and credit cards. With catchy themes, we half jokingly show that perhaps not everyone is familiar with the terms around card offences after all.
The campaign is promoted online in two waves – via social media, online ads, banners and videos. At the same time, police street campaigns take place throughout Switzerland, and banks and card issuers also use the campaign’s themes to draw the attention of their customers to the issue.
The campaign is part of the police’s Card Security prevention project.
What we did for the campaign on phishing, etc.:
- Campaign development
- Planning and project management
- Text editing
- Online campaign
- Social media campaign
- Online quiz
- Explanatory videos
- Media relations