Our phishing campaign for Card Security attracted a lot of attention in 2024. The 2025 campaign is expected to cause even more of a stir. Card Security gets a new face with the fisherwoman LINDA.
Campaign 2025
By far the most common scam is phishing. Fraudsters deliberately exploit the trust and ignorance of their victims. The 2025 campaign is raising the awareness level of phishing even further among debit and credit card users. Fisherwoman LINDA is boosting the campaign. True to the slogan "LINDA’s got it!": Each letter of her name stands for a mnemonic that can be used to protect against card misuse. The messages are being publicised throughout Switzerland with an online and social media campaign and are also distributed by police forces, financial institutions and card issuers.
This is what we did for the 2025 phishing campaign:
- Concept and campaign development
- Planning and project management
- Coordination with and support from police forces and banks
- Content development
- Visualisations and videos
- Online and social media campaign
- Give-aways, flyers, posters
- Media relations
A look behind the scenes
"Phishing is the most common cause of debit and credit card fraud. Regular prevention measures help to raise awareness of this type of fraud among the general public."
Stefan Giger, Chairman of the Card Security Association
LINDA’s tips
